Area Sales Manager

Job Title : Area Sales Manager – Channel & Institutional Sales (Karnataka)Location : Bengaluru, KarnatakaDepartment : Sales & DistributionReports To : Regional Sales Manager (South)Industry : UPS Systems, VRLA Battery Solutions, Lithium Battery Solutions, Power BackupJob Summary : The Area Sales Manager (ASM) will be responsible for achieving sales and distribution targets for VRLA and Lithium-Ion batteries in Karnataka through effective management of channel partners (distributors, dealers, retailers) and institutional customers (OEMs, system integrators, corporates, government accounts, and large end users).This role demands a strong understanding of both the traditional lead-acid battery market and the emerging lithium battery applications (UPS, Solar, Telecom, EV, ESS). The ASM will drive sales growth, channel expansion, and ensure high market share for the company’s products within the state.Key Responsibilities : Sales Achievement & Business DevelopmentAchieve monthly, quarterly, and annual sales targets for both channel and institutional business in Karnataka.Plan and execute area sales strategies for revenue growth, profitability, and market expansion.Identify new business opportunities across UPS, solar, inverter, telecom, EV, and industrial battery segments.Ensure proper product mix between VRLA and Lithium product lines based on market demand.Drive primary and secondary sales through existing distributors and dealers.2. Channel ManagementAppoint, develop, and manage distributors, dealers, and retailers across key districts of Karnataka.Implement structured coverage plans to ensure adequate channel presence in urban, semi-urban, and rural markets.Ensure availability, visibility, and timely supply of products across the channel.Regularly review channel performance, manage stock levels, collections, and credit compliance.Conduct channel partner training, product demos, and dealer meets to build loyalty and engagement.Implement trade schemes, incentives, and promotional programs effectively.3. Institutional / Key