Area Business Manager

PRINCIPAL ACCOUNTABILITIES : 1. Achievement of Budgeted Sales Targets Achievement of overall Monthly Sales Targets leading to achievement of Annual Sales Targets Achievement of Brand-wise Sales Targets esp. for Thrust Brands Ensuring achievement of targets by each FO territory and maximizing productivity Improve business hygiene by reducing sales returns & expiries Effective forecasting to ensure smooth availability & distribution of products Co-ordination with business partners / distribution Ensuring achievement of collection targets 2. Customer Development / KOL Development Development of brand specific core customers & develop their business contributions Monitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverage Supporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits as mandated by HO Development & sustenance of relationships of KOLs through personal visits Periodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing the business from KOLs 3. Product Development Identification and development of core customers for each product and maximizing their returns Developing mechanisms to track the performance progress of these products and addressing gaps if any 4. Team Development / Competence Development Developing the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product and ensuring Right Frequency of visits Improving in clinic competence of FOs by developing their product knowledge, application of selling skills through joint call coaching Development of teamwork and culture amongst the FOs Ensuring business process discipline & hygiene Planning & Organizing the efforts of self / team Efforts to retain the team and filling up of vacancies if any 5. Effective Implementation of Marketing Programs Ensuring effective implementation of marketing programs (CMEs / Symposiums / Camps etc) thereby develop key brands in each territory through a team of FOs Periodically track the implementation of marketing programs and address the gaps if any Preparation of action plans during cycle meetings with an objective of improving implementation Tracking the efforts of team members in terms of call average and coverage through Phyzii and ensuring compliance Implementation of local strategies under guidance of SMs 6. Reporting & Administration Timely Phyzii reporting of Self & ensuring the discipline of FOs in timely reporting of Phyzii as per timelines Maintaining the secondary sales & primary sales records of each territory and ensuring the same in case of FOs Updation of MCR, Chemist list and Institution list on a periodical basis as mandated by HO Ensuring effective DWP and implementation of the same Ensuring discipline through control tools like STP, TP and other monitoring tools