Managing distributors to ensure primary sales plan is achieved as per defined category wise sales Ensure timely clearance of outstanding payments from distributors
Customer Orientation :
Product launches : Positioning new product line / brand / SKU in the assigned sales zone / markets by direct interaction with key retailers and through SOs
Product feedback : Collecting and synthesizing feedback on Relaxo's product portfolio in the context of competitor products and providing appropriate recommendations
Secondary feedback : Capturing feedback of retailers on secondary scheme, NPD and distribution
Distributor appointment : Scouting and appointing new distributors as per defined norms
Distributor onboarding : Ensuring distributor gets all relevant post appointment support
Distributor account management : Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits
Complaints management : Resolving complaints of channel partners inc. issues related to returns
People Orientation :
Effective leadership : Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer
Mentorship and supervision : Mentoring, coaching and supervising company SOs
Evaluation : Evaluating SO performance and creating customised action plan for each SO
(ref : iimjobs.com)
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Area Sales Manager • Bangalore, India
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