Role
The Senior Sales Manager will be responsible for driving business growth by achieving sales targets, expanding market presence, and strengthening dealer and institutional networks.
This role requires a strategic thinker with a strong commercial mindset and proven leadership in managing teams and sales operations.
Key Deliverables :
- Achieve business plan objectives in terms of volume growth, product mix, profitability, and market share.
- Lead and manage the dealer network, ensuring effective channel performance, expansion, and partner engagement.
- Drive institutional sales initiatives and identify new business opportunities to increase market penetration.
- Plan, develop, and execute sales promotion and marketing strategies to support business goals.
- Ensure effective cost and resource management to enhance overall sales efficiency.
- Conduct comprehensive market analysis to track trends, monitor competitor activities, and provide insights for refining go-to-market strategies.
- Collaborate with cross-functional teams to ensure alignment between sales objectives and overall business strategy.
Key Responsibilities
Demonstrate strong commercial and business acumen with the ability to translate strategy into actionable plans.Build and maintain long-term relationships with key clients, channel partners, and institutional customers.Exhibit excellent communication, negotiation, and presentation skills.Leverage analytical and problem-solving skills to drive data-based decision-making.Ensure adherence to service and warranty standards, enhancing customer satisfaction and retention.Mentor and develop sales teams to achieve high performance and professional growth.Required Experience and Bachelors degree in Business Administration, Marketing, or a related field.
An MBA or equivalent postgraduate qualification is 8 - 10 years of progressive experience in sales, business development, or channel management, with at least 3 - 5 years in a leadership or managerial role.Proven track record of achieving and exceeding sales targets in a competitive market.Experience in dealer / distributor management and institutional sales withinStrong understanding of market dynamics, pricing strategies, and sales operations.Proficiency in MS Office, CRM, and ERP systems(ref : iimjobs.com)