Requirement Gathering & Translation :
- Elicit and document business needs from sales, marketing, and customer service departments and translate them into functional requirements for the CRM system.
System Optimization :
Analyze CRM systems and processes to identify areas for improvement, streamline workflows, and enhance operational efficiency.Data Analysis :
Examine customer data and market trends to provide actionable insights for sales and marketing campaigns, product strategies, and improved customer experiences.Stakeholder Collaboration :
Serve as a liaison between business users, the IT department, and development teams, ensuring effective communication and alignment on CRM initiatives.Testing & Implementation Support :
Develop test cases, conduct functional testing, and support the implementation of new CRM features and solutions.User Support & Training :
Provide ongoing support, troubleshoot issues, train new users, and create documentation for the CRM system.Reporting :
Create reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders.Mandatory Skills Required :
Must have worked on CRM System.Must have worked on Lead Management, LOS / LSM System.Must have experience of Business Analyst role .2 to 6 yrs.Excellent in communication with Stakeholder, Internal Team and Other Team Members.Must have worked on Agile Methodology, Sprint Plan, Documentation of CR / New Requirement, Review Test Cases, Flow Charts and Tracking of Defects .(ref : hirist.tech)