Regional Sales Manager - ROM

Key Responsibilities :

Sales & Revenue Generation :

• Achieve monthly, quarterly, and annual sales targets.
• Expand market share and penetration of construction chemicals (e.g., admixtures, waterproofing, grouts, repair products, sealants).
• Track and analyze regional sales data to identify trends and opportunities.

Business Development :

Identify and develop new business opportunities with contractors, applicators, consultants, architects, and infrastructure companies.

Build strong relationships with key accounts and stakeholders.

Monitor competitor activities and develop counter-strategies.

Team Management :

Lead and mentor a team of Area Sales Managers, Territory Sales Officers, and Technical Support staff.

Set clear goals, conduct regular reviews, and ensure team productivity and motivation.

Provide ongoing training on products, sales techniques, and market intelligence.

Channel Management :

Develop and manage distributor / dealer networks in Pune & ROM.

Ensure effective stock availability, pricing control, and timely payment collection.

Project & Specification Sales :

Work closely with specification teams and consultants to get products approved in large construction and infrastructure projects.

Track upcoming projects and ensure product adoption at design stage.

Technical Support & Customer Service :

Collaborate with the technical team for on-site support, product trials, and resolving complaints.

Ensure customer satisfaction through timely service and quality assurance.

Reporting & Compliance :

Prepare periodic sales reports, forecasts, and budgets.

Ensure adherence to company policies, pricing guidelines, and credit norms.

Key Requirements :

Education :

B.E. / B.Tech (Civil / Chemical) + MBA in Marketing (preferred)

Experience :

8 12 years in construction chemicals or building materials sales, with 3 5 years in a regional leadership role

Skills :

Strong understanding of construction processes and chemical products

Excellent negotiation, communication, and leadership skills

Ability to handle multi-channel sales and project-based selling

Proficiency in CRM tools, MS Office, and sales forecasting

Key Performance Indicators (KPIs) :

Achievement of sales and revenue targets

Growth in market share and new customer acquisition

Distributor performance and network expansion

Project win ratio and specification approvals

Team performance and attrition rate

Skills Required

Sales Strategy, Lead Generation, Negotiation Skills, Market Analysis, crm software, Sales Forecasting