Regional Sales Manager (West) Toys & EdTech
Company : STEM Play Labs
Location : Mumbai / Pune (extensive regional travel)
Employment : Full-time
About Us
We design export-ready, screen-free STEM toys made in India. Flagship lines : Wonder Briks (patent-applied construction system) and Picto Math (math card game).
Role Summary
- Own revenue and distribution for your region across distributors, modern trade, general trade, and schools.
- Build the network, land listings, drive sell-through, and report market intelligence.
Key Responsibilities
Distributor development : Identify, appoint, and manage regional distributors; set targets, pricing, and trade terms.Retail execution : Secure listings in modern trade & key independents; ensure planograms, visibility, and promotions.Schools / B2B : Drive institutional sales (chains, premium schools, activity centers).Forecast & CRM : Monthly / quarterly forecasting, funnel hygiene in CRM, beat plans, and secondary sales tracking.Team build-out : Hire / coach ASMs / TSIs / promoters; run training and market work-withs.Market intel : Report pricing, competition, FOS feedback, and activation ideas.What Success Looks Like
(KPIs) 090 days : Appoint 58 active distributors; close 5080 priority outlets; 100% top-10 city coverage in region.By 6 months : Achieve 90% of quarterly target; top-25 doors with visibility assets; school program launched in 3 cities.Run rate : Forecast accuracy 15%; secondary / primary ratio 0.8; CRM compliance Experience : 5-10 years in FMCG / Toys / Stationery / Ed-toys; proven distributor & MT relationships in region.Commercial : Strong P&L, pricing, trade schemes, collections, and compliance.Execution : Hands-on market working, launches, demos, events; comfortable with weekend activations.Language : English + key regional language(s) (e.g., Hindi, Marathi, Gujarati).Tools : CRM / Excel / PowerPoint; driving license preferred.Nice to Have : Prior Toy / STEM / educational category experience; school channel relationships; promoter team management.Compensation & Benefits :
Competitive fixed + performance incentives, travel reimbursement, benefits, and rapid growth path (e.g., National Sales Manager track).(ref : iimjobs.com)