Marketing & PR Program Associate

Alore is a metropolitan wear brand tailored to meet the harmonious lifestyle of the gen-z.

Responsibilities

1. Campaign Development : Creating and implementing marketing strategies that promote unique designer labels and products

2. Content Creation : Developing engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience

3. Market Research : Conducting research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth

4. Media Outreach : Helping build and maintain relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections

5. Press Releases : Assisting in writing and distributing press releases and other communication materials to promote events, launches, and collaborations

6. Brand Messaging : Contributing to the development of brand identity by ensuring consistent messaging across all marketing and PR materials

7. Social Media Management : Managing social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance

8. Reporting : Tracking and reporting the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements

Qualifications

1. Candidates should have graduated with a degree in business / marketing / fashion from a reputed institute

2. Candidates are expected to be available for an internship period of 4-6 months

3. Candidates with experience in High fashion are preferred

Stipend : 10k

Duration : 4-6 months

Office Location : Cooke Town

This Internship involves working closely with the founder and networking with upcoming fashion designers / creators.