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Associate - Campaign Management

Associate - Campaign Management

ConfidentialBengaluru / Bangalore
10 days ago
Job description
  • Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.
  • Build and execute marketing campaigns with B2B and B2C clients / use cases
  • Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools
  • Knowledge of lead generation and lead nurture, sales / marketing alignment and ABM.
  • Experience updating Marketo Templates, i.e. Programs, Emails, LPs
  • Email Scripting (Velocity) Desirable
  • Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing
  • Reporting through Marketo - Analytics, Email Insights and Revenue Explorer
  • Email Marketing, Lead generation, Building Marketing / Nurture Campaigns, Event based Marketing
  • Experience creating and executing integrated marketing automation programs and campaigns
  • Setting up dashboards and hands on with platform auditing
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery

    • Your impact : About you :

    • Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus).
    • Is a very good communicator / articulator who is comfortable is switching between business and technical conversations.
    • Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
    • Good understanding of domain and IP management for Email Engines.
    • Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
    • Strong experience in SQL and excel is a MUST
    • Has experience in managing a campaign execution technical team
    • Ability to set up campaign development and QA processes is preferred.

      • Must have :

    • 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo
    • Market certifications is a plus

      • Skills Required

      Marketing Automation, Campaign Analytics, Marketo, Sql

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    Associate Campaign Management • Bengaluru / Bangalore