Associate Marketing Manager

Industry : SaaS / DataOps & Cloud Technology

Location : Remote (Bangalore)

Work Shift : U.K. Shift (1 : 30 PM IST – 10 : 30 PM IST)

Employment Type : Full-time

About the Role

Our client is seeking a Marketing Associate / Manager to play a pivotal role in driving marketing strategies that support the acquisition, adoption, and success of their software products. The ideal candidate will bring a mix of technical acumen and marketing expertise, creating impactful messaging and campaigns that resonate with technical professionals in the SaaS and DataOps space.

This role requires strong communication skills, the ability to translate complex technical concepts into engaging content, and the confidence to host webinars and videos while collaborating across product, sales, and marketing teams.

Key Responsibilities

• Develop and deliver product messaging across multiple channels including webinars, videos, and educational content.
• Host webinars and video sessions to educate customers on product capabilities and benefits.
• Analyze market trends, customer behavior, and competitor insights to shape marketing strategies.
• Collaborate with product and sales teams on go-to-market plans for product launches, feature rollouts, and demand generation.
• Create marketing collateral such as demos, data sheets, whitepapers, blogs, and videos .
• Build training materials to equip the sales team with product knowledge and value propositions.
• Plan and execute marketing campaigns that generate leads and drive engagement.
• Use data and analytics to measure campaign performance, ROI, and optimize strategies.
• Support account-based marketing (ABM) and customer advocacy programs.

Skills & Qualifications

Why Join

Skills Required

Salesforce, Postgresql, Sql Server, Redshift, Crm Systems, D365, Marketing Tools, snowflake , Mysql, Azure, Aws