Navi - Associate Manager - Performance Marketing

Bangalore.

About the Team :

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns.

They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue.

The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

What We Expect From You :

• Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
• Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
• Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
• Work with data science, product, engineering & business teams to scale the performance of marketing channels.
• Continuously test and refine campaigns through A / B testing, audience segmentation, bidding strategies, and ad placements.
• Explore new performance marketing channels to diversify and scale acquisition efforts.
• Monitor and report campaign performance and key success metrics.
• Maintain and publish dashboards / reports at a channel, cohort, or campaign level.
• Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.

Must Haves :

Inside Navi :

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable.

From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold were building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of Indias fastest-growing financial services organisations.

But were just getting started!.

Our Culture : The Navi DNA :

Were looking for people who dream big when it comes to innovation.

At Navi, youll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions.

If youre driven to deliver real value to customers, no matter the challenge, this is the place for you.

We chase excellence by uplifting each otherand that starts with every one of us.

Why You'll Thrive at Navi :

At Navi, its about how you think, build, and grow.

Youll thrive here if : .

(ref : iimjobs.com)