Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.Build and execute marketing campaigns with B2B and B2C clients / use casesStrategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and toolsKnowledge of lead generation and lead nurture, sales / marketing alignment and ABM.Experience updating Marketo Templates, i.e. Programs, Emails, LPsEmail Scripting (Velocity) DesirableHands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead RoutingReporting through Marketo - Analytics, Email Insights and Revenue ExplorerEmail Marketing, Lead generation, Building Marketing / Nurture Campaigns, Event based MarketingExperience creating and executing integrated marketing automation programs and campaignsSetting up dashboards and hands on with platform auditingGood understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQueryYour impact : About you :
- Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus).
- Is a very good communicator / articulator who is comfortable is switching between business and technical conversations.
- Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
- Good understanding of domain and IP management for Email Engines.
- Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
- Strong experience in SQL and excel is a MUST
- Has experience in managing a campaign execution technical team
- Ability to set up campaign development and QA processes is preferred.
Must have :
- 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo
- Market certifications is a plus
Skills Required
Visualforce, Salesforce Integration, Salesforce Admin, APEX, Salesforce Lightning