Lotus Interworks - Specialist - Performance Marketing

Job Title : Performance Marketing Specialist.

Location : Remote / Hybrid.

Experience Required : Minimum 5+ Years.

Employment Type : Full-Time.

About the Role :

We are seeking a highly skilled Performance Marketing Specialist with proven expertise in running and optimizing paid campaigns, building marketing automation workflows, and integrating tools to scale business performance.

The ideal candidate will be a Meta Ads Expert, and have hands-on experience with GoHighLevel (GHL), Zapier, Make (Integromat), and end-to-end workflow automation.

Key Responsibilities :

Campaign Strategy & Execution :

• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other platforms.
• Develop strategies to improve ROAS, CTR, and conversion rates.
• A / B test creatives, audiences, and bidding strategies for performance improvement.

Automation & Integrations :

Tracking & Reporting :

Collaboration & Creative Input :

Key Requirements :

Nice-to-Have Skills :

What We Offer :

Competitive salary package.

Remote flexibility.

Opportunity to work with a fast-growing, innovative marketing team.

Continuous learning and upskilling opportunities.

(ref : iimjobs.com)