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Lotus Interworks - Performance Marketing Manager - B2B Lead Generation

Lotus Interworks - Performance Marketing Manager - B2B Lead Generation

Lotus Interworks Inc, India
15 days ago
Job description

Job Title : Performance Marketing Manager (B2B Lead Generation Remote / India (7pm 4am Full-Time

About PilotOS :

PilotOS is the worlds first Campaign ROI Engineering System. We combine AlphaZero-style simulations with real-world microtesting, enabling businesses to achieve 2X99X ROI in 60 days. We are now building our inbound marketing engine and are looking for a Performance Marketing Manager to own our lead generation strategy end-to-end, based on proven growth funnels.

Role Overview :

You will be responsible for replicating and scaling a LinkedIn + Content + Outreach funnel (see diagram shared) to drive high-quality inbound leads for PilotOS. You will work closely with our designers (graphics & video) to execute campaigns, while you focus on strategy, execution, and optimization.

Key Generation Strategy :

  • Build and execute the PilotOS inbound lead generation engine across LinkedIn, Email, SEO, and Retargeting.
  • Own the funnel : Identify Engage Filter Nurture Convert.

Campaign Execution :

  • Run LinkedIn Ads and manage campaigns to drive awareness and engagement.
  • Develop and distribute LinkedIn content (with design support).
  • Execute cold email outreach campaigns to ICP prospects.
  • Leverage SEO & content marketing to generate organic traffic.
  • Tracking & Optimization :

  • Track LinkedIn engagers and identify website visitors using analytics / intent tools.
  • Filter prospects based on ICP fit and route them to the right nurture flows.
  • Run retargeting ads (Meta, YouTube, LinkedIn).
  • Monitor campaign performance and continuously optimize for lower CAC and higher Work with design team for creative assets (graphics, videos).
  • Coordinate with sales to hand off qualified leads and improve +5 years of experience in B2B SaaS performance marketing / demand generation.
  • Proven track record of running LinkedIn Ads, cold outreach, and inbound funnels.
  • Hands-on with tools like :
  • LinkedIn Campaign Manager
  • HubSpot / Reply.io / Smartlead for outreach
  • Google Analytics, Tag Manager, SEO tools (Ahrefs / SEMRush)
  • Retargeting (Meta Ads, YouTube Ads)
  • Strong understanding of ICP-based targeting, lead scoring, and funnel tracking.
  • Data-driven mindset with ability to measure, report, and optimize campaigns.
  • Ability to work independently as a one-person growth engine (with design Experience in early-stage SaaS startups.
  • Familiarity with AI / marketing tech products.
  • Knowledge of marketing automation & lead nurturing workflows.
  • What We Offer :

  • Opportunity to build PilotOSs inbound marketing engine from scratch.
  • Competitive compensation with performance-based bonuses.
  • Work with a fast-moving, ROI-driven team.
  • Growth and ownership in a scaling SaaS startup.
  • (ref : iimjobs.com)

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