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Lotus Interworks - Performance Marketer - Meta Ad Expert

Lotus Interworks - Performance Marketer - Meta Ad Expert

Lotus Interworks Inc, India
30+ days ago
Job description

Job Title : Performance Marketer Meta Ads

Location : India (Remote)

Shift Timings : 7 PM 4 AM IST

About Us :

At Simplia Inc., were not just another tech company. Were an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set highwere on a mission to evolve into a $100 million leader in the industry, and were looking for the best of the best to join our team.

The Opportunity :

Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.

This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

As a part of the initial screening process, please fill the Google Form below :

Google Form Link

What Youll Do :

Meta Ads Campaign Strategy & Management :

  • Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution : creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Metas targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization :

  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A / B testing on ad creatives, formats, and audiences to improve performance.
  • Budget Management :

  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
  • Creative Strategy & Optimization :

  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
  • Optimize creative assets for engagement, conversions, and campaign performance.
  • Reporting & Communication :

  • Generate and present campaign reports with actionable insights.
  • Align with clients / internal stakeholders on objectives, updates, and strategies.
  • Meta Ads Best Practices & Compliance :

  • Ensure all campaigns adhere to Metas advertising policies.
  • Stay updated with Meta Ads innovations and features for improved Collaboration :
  • Work with design, content, and analytics teams for aligned execution.
  • Ensure proper tracking, pixel setup, and accurate data flow.
  • Continuous Learning & Improvement :

  • Stay ahead of social media advertising trends and Meta platform updates.
  • Experiment with new formats and features to maximize Have :
  • Meta Ads Certification (Mandatory)
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.
  • Preferred Skills :

  • Meta Blueprint Certification or equivalent advanced credentials.
  • Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.
  • What You Bring :

  • Experience : 5+ years in performance marketing, scaling startups or working with high-impact agencies.
  • Proven Track Record : Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.
  • Leadership Excellence : Ability to mentor, guide, and manage marketing teams.
  • Technical Mastery : Expertise in Meta Ads and digital marketing tools.
  • Aggressive & Goal-Oriented : Relentless focus on achieving measurable business growth.
  • Analytical Prowess : Skilled in turning complex data into impactful strategies.
  • Exceptional Communication : Confident in influencing and inspiring clients & teams.
  • What We Offer :

  • Competitive Pay : With performance-based incentives for top achievers.
  • Remote Flexibility : Work from anywhere in India on US shift timings.
  • High-Impact Role : Your strategies will directly influence company growth.
  • Growth-Focused Environment : Thrive in a culture that celebrates innovation and big wins.
  • Legacy Opportunity : Play a key role in Simplia Inc.s journey to unicorn seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100M+ leader.
  • If youre a growth-driven Performance Marketer with mandatory Meta Ads Certification, ready to lead campaigns that change the game, we want to hear from you.

    (ref : iimjobs.com)

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