Lotus Interworks - Performance Marketer - Google & Meta Ad

Job Title : Performance Marketer - Google & Meta Ads | SMB Focused

Shift : 7 PM - 4 AM IST

Location : Remote (India)

Job Description :

We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven record of generating leads for SMBs in North America.

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance - real leads, real ROAS, real revenue.

Key Responsibilities :

• Strategically launch and manage Google Performance Max and Meta Ads campaigns
• Target local and regional SMBs in the USA
• Use a test-and-scale approach - build hypotheses, validate with data, scale winners
• Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
• Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
• Own campaign performance - be responsible for hitting lead and sales KPIs
• Coordinate with internal sales / marketing teams on alignment and landing page optimization

You Must Have :

(ref : iimjobs.com)