Job Title : Performance Marketing Specialist.
Location : Remote / Hybrid.
Experience Required : Minimum 3+ Years.
Employment Type : Full-Time.
About the Role
We are seeking a highly skilled Performance Marketing Specialist with proven expertise in running and optimizing paid campaigns, building marketing automation workflows, and integrating tools to scale business performance.
The ideal candidate will be a Meta Ads Expert, and have hands-on experience with GoHighLevel (GHL), Zapier, Make (Integromat), and end-to-end workflow automation.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google
Ads, and other platforms.
Develop strategies to improve ROAS, CTR, and conversion rates.A / B test creatives, audiences, and bidding strategies for performance improvement.Automation & Integrations
Build and manage workflows in GoHighLevel (GHL) for lead nurturing, follow-ups, and funnel automation.Create and maintain automation processes using Zapier and Make (Integromat) to integrate CRMs, ad platforms, and marketing tools.Troubleshoot and optimize automation workflows for efficiency.Tracking & Reporting
Implement pixel tracking, UTM parameters, and conversion APIs for accurate attribution.Monitor KPIs and create performance reports with actionable insights.Analyze data to identify growth opportunities and areas for improvement.Collaboration & Creative Input
Work closely with the creative team for ad copy, graphics, and video content aligned with campaign goals.Collaborate with sales and product teams to ensure marketing strategies align with business objectives.Key Requirements
2+ years of proven experience in performance marketing.Expert-level skills in Meta Ads campaign management.Hands-on experience with GoHighLevel (GHL).Proficiency in Zapier and Make (Integromat) workflow automation.Strong understanding of lead funnels, CRM integrations, and marketing automation best practices.Ability to analyze data, generate insights, and make data-driven decisions.Familiarity with attribution models, tracking tools, and conversion rate optimization (CRO).Nice-to-Have Skills
Google Ads and LinkedIn Ads experience.Basic HTML / CSS for landing page tweaks.Knowledge of API connections and webhooks.Email marketing automation experience.What We Offer
Competitive salary package.Remote flexibility.Opportunity to work with a fast-growing, innovative marketing team.Continuous learning and upskilling opportunities.(ref : iimjobs.com)
