Lead - Performance Marketing

Lead - Performance Marketing and Responsibilities :

• Develop and oversee overall performance marketing strategy
• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimise all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
• Conduct regular conversion rate optimisation audits and execute A / B tests, user testing / feedback to improve conversion rates across the brands digital channels and assets

(ref : iimjobs.com)