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Astra Security - Performance Marketing Specialist - Paid Demand Generation

Astra Security, India

30+ days ago

Job description

About Astra :

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one-of-a-kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 15,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI / CD integrations. Astra is loved by 1000+ companies across 70+ countries. In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. Franois Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astra's customers.

Role overview :

Note : Individuals who have extensive experience with paid search ads (Google, Linkedin, Facebook network, Capterra etc.) will be a great fit for this role. Having past experience running campaigns for SaaS would be preferred.

If you find yourself in the dark corners of the internet learning about paid channels, improving optimization scores, nailing CTR & PPC? If yes, then this role is for you : D

At Astra, we're looking for someone to lead our PPC initiatives across various channels. This role is a dynamic role which will include taking new initiatives every quarter and scaling the ones that work. Failure is not frowned upon, rather seen as a stepping stone at Astra.

Location - This is a hybrid role with the base location as Chennai.

Your Mission :

Meeting monthly SQL & revenue goals through paid channels
End to end campaign management on various platforms, primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating SQL - Sales qualified leads)
Launching and optimizing paid campaigns across platforms - Google, Facebook, Capterra & other networks.
Optimizing the ad copy, landing pages for the best lead quality & controlled cost per click
Tracking KPIs using GTM & GA4
Measuring and reporting performance of all paid campaigns, and assessing against goals using
Run A / B / n Ad testing & optimization to improve ROI
Write attractive and concise copy for ads
Working closely with marketing and sales teams to optimize the campaigns
Closely monitoring budgets and continuously optimizing them
Performing keyword research along with SEO team
Finding new avenues of growth via SEM channels

What we are looking for :

3-5 years of experience as a Performance Marketer / Paid Ads Marketer

Ability to handle Ads Budgets meticulously

Scaled SEM campaigns of SaaS businesses in the past

Experience with SaaS marketing

Expertise in GA4, GTM, GAds, Google Optimize

Analytical mind for data analysis & decision-making

Creative skills using light design software like Canva

Excellent written and verbal communication skills

Ability to maintain partnerships with PPC ad platforms and vendors

Ability to build rapport with the stakeholders

Willingness to work in a remote setup

Experience with Marketing Automation

Benefits of being and Astra-Naut :

Feel the startup adrenaline pumping through your veins.

Health Insurance covered. Maternity Benefits included.

Your brilliance showcased to thousands of eager readers and users.

Revel in our open, growth-centric ambiance; it's like a digital playground.

Dive deep into the captivating world of cybersecurity.

And yes, get ready for some unforgettable workcations-think Chikmagalur & Jim Corbett.

(ref : iimjobs.com)

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Performance Marketing Specialist • , India