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Brand Manager
ITC LimitedBengaluru, Karnataka, India30+ days ago
Job descriptionLiaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch Understand scope for new products / variants vis-à-vis target market / geography / segment and provide brief to PD team Coordinate for CPT and analyze CPT results along with financial viability Analyze product performance SKU / Geography wise, forecast sales, review return on marketing spends Provide inputs on graphics / structure to agencies / Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test Provide brief to MR / Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative Conceptualize trade promotion schemes and identify and negotiate with vendors Market research principles and statistical tools Media platforms – Digital, Social, Print and event designs Brand management and communication Knowledge of channels, sales operations Strong analytical ability - Innovate Measure outcomes and connect with action Collaborate with multiple stakeholders Strong Presentation skills MBA (Marketing) from premier campuses 2 to 5 Years of Work Experience Minimum 2 Years of Experience in brands Candidate should have handled brands / sub brands independently Independently managed product launches, media campaigns Experience of sales is desirable High degree of creativity High result orientation High energy and passion towards their product speciality
Job Title : Brand Manager
Reports to : Senior Brand Manager
Key Deliverables :
Brand Planning and Strategy
- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products / variants, pricing strategy
Brand Communication
New Product Development and Launch
Business Planning and delivery
Packaging Development
Market Research – design and analysis
Trade promotion and media implementation
Knowledge
Competencies
– (Create new and different) - Deal with ambiguous environment
Experience and Educational qualification
Personal Attributes
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Brand Manager • Bengaluru, Karnataka, India
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