Brand Manager

This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.

Responsibilities

• Translate brand strategy into plans, brand positioning and go-to market strategies.
• Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
• Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
• Creating and managing customer research, promotional collateral to establish and maintain product   branding
• Maintain brand consistency across all external and internal creatives and communications
• Handle external Media relationships, PR and agency relationships
• Develop best practices, define and track KPIs for managing marketing success
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

Requirement :

Qualifications and Education Requirements

Graduate in Marketing, Business Administration, or Mass Communication

Preferred Skills

Experience

3–5 years of experience in brand management, marketing, or advertising roles

Skills Required

Brand Strategy, Content Marketing, Media Planning