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Brand Manager

Brand Manager

ITC LimitedBengaluru, Karnataka, India
30+ days ago
Job description

Job Title : Brand Manager

Reports to : Senior Brand Manager

Key Deliverables :

Brand Planning and Strategy

  • Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products / variants, pricing strategy

Brand Communication

  • Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

    • New Product Development and Launch

  • Understand scope for new products / variants vis-à-vis target market / geography / segment and provide brief to PD team
  • Coordinate for CPT and analyze CPT results along with financial viability

    • Business Planning and delivery

  • Analyze product performance SKU / Geography wise, forecast sales, review return on marketing spends

    • Packaging Development

  • Provide inputs on graphics / structure to agencies / Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test

    • Market Research – design and analysis

  • Provide brief to MR / Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

    • Trade promotion and media implementation

  • Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative
  • Conceptualize trade promotion schemes and identify and negotiate with vendors

    • Knowledge

  • Market research principles and statistical tools
  • Media platforms – Digital, Social, Print and event designs
  • Brand management and communication
  • Knowledge of channels, sales operations

    • Competencies

  • Strong analytical ability - Innovate

    • – (Create new and different) - Deal with ambiguous environment

  • Measure outcomes and connect with action
  • Collaborate with multiple stakeholders
  • Strong Presentation skills

    • Experience and Educational qualification

  • MBA (Marketing) from premier campuses
  • 2 to 5 Years of Work Experience
  • Minimum 2 Years of Experience in brands
  • Candidate should have handled brands / sub brands independently
  • Independently managed product launches, media campaigns
  • Experience of sales is desirable

    • Personal Attributes

  • High degree of creativity
  • High result orientation
  • High energy and passion towards their product speciality
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    Brand Manager • Bengaluru, Karnataka, India