Customer Development Executive

Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockiest, SSMs and PSRs across the zone.

Key Accountabilities :

1. Distribution Management :

• Trade management.
• Identify new markets / accounts and bring them under direct coverage on a regular basis.
• Ensure addition of specialty wholesalers.
• Ensure stores in route list are classified according to the accurate RE.
• Ensure that SSM efforts are advised to reduce the number of non-purchasers.
• Ensure optimum usage of activations to drive sales.
• Ensure sales call efficiency.
• Selling stories range selling, handling objections, etc.

2. In-store management :

3. Market Updates :

4. Data based working and communication :

5. Developing and training :

6. Meetings :

7. Reporting :

8. Relationship Building :

Required Qualifications :

Skills Required

Trade, customer development, Sales, Relationship Building