What You'll Do
Media Relations :
- Build and maintain strong relationships with senior editors and journalists
- Secure media coverage for clients
- Respond to complex media queries
Journalism :
Proven experience of at least 5 years as a journalist covering BFSI sector and capital marketsExcellent writing, editing, and communication skillsContent Management :
Develop and implement content strategies for clientsCreate and edit high-quality contentEnsure timely and effective content distributionBusiness Development :
Support Directors and Senior Leaders in identifying opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunitiesSupport our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunitiesIntroduce existing clients to BURSON offices in other geographies to contribute to the regional / global growth of the companyTalent Management :
Coach, mentor, and delegate responsibilities to junior staffFoster teamwork and build morale and motivation within account teams ensuring that good performance and efforts are recognizedCreate an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environmentSupport directors and senior leaders to help team members to identify development needs, acquire new skills and grow within the organizationProvide continuous constructive feedback to team membersnot just during performance reviewsto develop the next generation of client leadersConduct learning and development programs and participate in staff retention initiativesServe as a role model to the junior staff, embodying the values of the companyFinancial Management :
Know and meet billability targetsAct as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicingFollow agency procedures for client budgets, budget tracking, contract approval and billing ratesSupport senior leaders to prepare and manage annual budgets and forecasts of projected incomeManage your team and allocate resources for agency profitabilityUnderstand client contracts and assist with the development of detailed scopes of workEnsure that contracts and terms and conditions of businesses are issued and signed by all new clients prior to the commencement of workSupport your director to contribute to BURSONs business plans to increase market share and profitsExperience That Contributes To Success
Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communicationBetween 7 to 10 years work experience in media relations, content management, public relations or the communications industry, out of which at least 4 years should be in an associate / director position servicing clientSkills Required
Media Relations, Content Management, Public Relations, Client Management