Marketing Head

Job Description

Objective of Job

The Marketing Manager is primarily responsible for : - Planning & execution of marketing activities within the available resources to generate a targeted number of enquiries at dealerships to achieve the sales objectives.

• Planning & execution of all lead generation activities as per dealership sales targets and MBIL directives.
• Alignment and execution of national marketing campaigns at dealership level. He is also responsible for liaison with the Marketing team of MB India for implementing various marketing programs at dealership & give feedback on a regular basis.

Understand the sales objectives of the dealership and communicate the marketing needs accordingly.

Plan marketing activities based on the needs of market + organization

Keep the dealership abreast of competitor marketing activities

Plan the marketing calendar including budgeting as per MBIL guidelines and directives.

Timely feedback on the execution of marketing activities

Be a one point of contact between the dealership and MBIL regarding all aspects of marketing MBIL – Marketing Team

Regular communication with MBIL marketing team for all aspects of marketing and CRM activities at dealership level.

Sharing of quarterly and monthly marketing plans as per the formats and timelines communicated by MBIL.

Discuss and obtain approvals on marketing plans prior to execution.

Approvals on the ideas / creatives. Adherence to MBIL CI guidelines.

Regular feedbacks on the dealership and competitor activities.

Quarterly marketing reports / claims including planned – actual – expenditure – post activity evaluations.

Sharing of information and ideas to promote Mercedes Benz products. Other agencies

Co ordination with corporate communication team MBIL for any media related activities, press conferences, product launches etc.

Communication with various publications, event agencies and other organizations for marketing opportunities. o Remuneration Should be treated as Senior Member of the team and paid accordingly. Travel and other allowances to include also

Requirements

Requirements

Qualification  o Basics :  MBA / PGDBM o Experience (type of) : Minimum 5 – 6 years’ experience in marketing / advertising / events (preferably with auto / consumer durable / FMCG sector).

Specialized Knowledge :  Clear thinking capabilities, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries / complaints, analytical skills, Event management skills, knowledge of digital marketing activities.Roles & Responsibilities Operating Head / Dealer Principle & Sales team.

Profile Expectations :

Benefits

Benefits

1. Statutory

2. Accidental Policy

3. Incentive

4. Company assets : Laptop / SIM

Requirements

ATL, BTL & Digital