About Eternz :
Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With
150+ premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1
jewelry marketplace in a $94B+ category that’s racing online.
Position Overview :
As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting
quality traffic to the website / mobile and CAC is the core metric. You will be closely working with the
founder to strategize Marketing Campaigns across channels.
Core Responsibilities :
As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic
Expectation is that you love spending good amount of time on the ads dashboard, play with it and
optimize campaigns for best ROAS. Your responsibilities will include :
- KPIs include Website / Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort
- Planning, executing, measuring, and reporting on performance across categories, brands
and platforms (Meta and Google majorly)
Accountable for revenue, spends, visits, ROAS and conversion rateUtilize strong analytical ability to optimize performance on all channelsTargeting, segmenting, campaign analysis and cohort analysisCoordinate for creative and content direction for all customer touch pointsIdentify trends, insights, and new audiences to experiment and run A / B tests withPlan and execute launches of new brands and collectionsCollaborate internally with the team and business stakeholders to understand thebusiness, brands and ideate creative strategies
Collaborating with agency partners to execute campaigns on (but not limited to) Facebook,Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic
Desired Qualifications :
B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;5-8 years’ experience working in Digital Marketing Agencies / Roles in e-commerceMarketplaces
Deep understanding of digital environment and tools such as FB ads manager, Google ads,DV 360
Up to date with the latest trends and best practices in online marketing and measurementAbility to think strategically, analyze data, and drive results.Creative thinker with a passion for innovation and continuous improvement.What is in it for you :
Very high ownership role in a fast-paced environmentClosely work with the founder & a super passionate team of people in building EternzCompetitive salary commensurate & wealth generation through ESOPsFast career growth & appraisalsA dynamic and collaborative work environment- No hierarchy / Politics!Health insuranceAdditional Details :
We are an early-stage start-up and valuable achievements take time & efforts. Andhence it is a 6 day work week & we strongly believe there is no substitute for hard
work & passion!
We believe in speaking to customers regularly to build Eternz the right way and inbeing hands on with respect to every role
Location : HSR, BangaloreWebsite :