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Palpx Technologies - Manager - Digital Marketing

Palpx Technologies - Manager - Digital Marketing

Palpx Technologies Pvt LtdBangalore, India
16 days ago
Job description

Role Overview :

  • We are seeking a seasoned Digital Marketing Manager with a proven track record of managing high-budget campaigns and delivering measurable results across multiple digital channels.
  • The ideal candidate will bring not only execution expertise but also the strategic acumen to lead client accounts, mentor internal teams, and ensure ROI-driven outcomes.

Key Responsibilities.

  • Own and execute end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.
  • Drive B2B and B2C lead generation strategies, with hands-on experience in scaling beyond basic D2C funnels.
  • Manage movie and entertainment marketing campaigns, creating high-impact digital strategies for launches.
  • Plan, execute, and optimize PPC campaigns with a focus on ROI and cost efficiency.
  • Lead performance marketing efforts - from campaign setup to conversion tracking and reporting.
  • Manage client relationships : communicate strategy, performance, and results clearly.
  • Guide and mentor a team of digital executives / associates, ensuring quality delivery and growth.
  • Work cross-functionally with creative, design, and strategy teams to ensure cohesive execution.
  • Constantly test, analyze, and refine strategies to stay ahead of trends and competitors.
  • Requirements.

  • 5-8 years of proven experience in digital marketing with a strong focus on paid performance campaigns.
  • Prior agency experience handling diverse clients and industries.
  • Demonstrated success in managing high-budget PPC campaigns (Meta, Google, LinkedIn).
  • Hands-on expertise in analytics, tracking, and reporting tools (Google Analytics, GTM, Data Studio, etc.
  • Strong understanding of funnel building, remarketing, lead nurturing, and conversion optimization.
  • Excellent client communication, negotiation, and presentation skills.
  • (ref : iimjobs.com)

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