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Manager - Digital Marketing

Hitya GlobalBangalore, India

30+ days ago

Job description

Key Release Management

Own and manage the digital release calendar with clear timelines, dependencies, and stakeholders
Coordinate all steps in the digital workflow :
Content creation and SEO optimization
Development and QA
Analytics tracking setup (GA4, UTM)
Advertising campaign alignment
Final approval and go-live
Serve as the single point of accountability for timely, error-free website and campaign launches

Quality Control & Site Performance

Conduct pre-launch QA using tools like SEMrush, Screaming Frog, and Page Speed Insights

Ensure pages meet SEO, mobile responsiveness, and accessibility standards

Monitor uptime, site speed, and technical health Alignment

Facilitate weekly syncs across content, SEO, dev, analytics, and media teams

Act as a communication hub and escalation point for blockers

Maintain documentation, checklists, and release SOPs to standardize execution

Continuous Improvement

Run post-release retrospectives to identify gaps and refine processes

Monitor performance analytics and implement lessons learned into future cycles

Ensure roadmap visibility and alignment across marketing and product functions

Required Skills & Experience :

9+ years of experience in digital program management, project management, or web operations

Solid knowledge of SEO, analytics tracking (GA4, GTM), UTM tagging, and CMS workflows

Proficiency with SEMrush, Google Page Speed, Search Console, and QA auditing tools

Familiarity with project tools like Asana, Jira, Notion, or Trello

Strong written and verbal communication skills; able to align cross-functional teams

Organized, proactive, and focused on continuous process improvement

(ref : iimjobs.com)

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Digital Marketing Manager • Bangalore, India

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