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Digital Marketing Manager

Digital Marketing Manager

EternzBengaluru, Karnataka, India
2 days ago
Job description

About Eternz :

Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With

150+ premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1

jewelry marketplace in a $94B+ category that’s racing online.

Position Overview :

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting

quality traffic to the website / mobile and CAC is the core metric. You will be closely working with the

founder to strategize Marketing Campaigns across channels.

Core Responsibilities :

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic

Expectation is that you love spending good amount of time on the ads dashboard, play with it and

optimize campaigns for best ROAS. Your responsibilities will include :

  • KPIs include Website / Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort
  • Planning, executing, measuring, and reporting on performance across categories, brands

and platforms (Meta and Google majorly)

  • Accountable for revenue, spends, visits, ROAS and conversion rate
  • Utilize strong analytical ability to optimize performance on all channels
  • Targeting, segmenting, campaign analysis and cohort analysis
  • Coordinate for creative and content direction for all customer touch points
  • Identify trends, insights, and new audiences to experiment and run A / B tests with
  • Plan and execute launches of new brands and collections
  • Collaborate internally with the team and business stakeholders to understand the

    • business, brands and ideate creative strategies

  • Collaborating with agency partners to execute campaigns on (but not limited to) Facebook,

    • Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

    Desired Qualifications :

  • B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;
  • 5-8 years’ experience working in Digital Marketing Agencies / Roles in e-commerce

    • Marketplaces

  • Deep understanding of digital environment and tools such as FB ads manager, Google ads,

    • DV 360

  • Up to date with the latest trends and best practices in online marketing and measurement
  • Ability to think strategically, analyze data, and drive results.
  • Creative thinker with a passion for innovation and continuous improvement.

    • What is in it for you :

  • Very high ownership role in a fast-paced environment
  • Closely work with the founder & a super passionate team of people in building Eternz
  • Competitive salary commensurate & wealth generation through ESOPs
  • Fast career growth & appraisals
  • A dynamic and collaborative work environment- No hierarchy / Politics!
  • Health insurance

    • Additional Details :

  • We are an early-stage start-up and valuable achievements take time & efforts. And

    • hence it is a 6 day work week & we strongly believe there is no substitute for hard

    work & passion!

  • We believe in speaking to customers regularly to build Eternz the right way and in

    • being hands on with respect to every role

  • Location : HSR, Bangalore

    • Website : www.eternz.com

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    Digital Marketing Manager • Bengaluru, Karnataka, India