Technocrats Horizons - Manager - Digital Marketing

Key Responsibilities :

• Develop and manage integrated digital marketing campaigns across channels such as LinkedIn, Google Ads, industry-specific platforms, and email marketing.
• Optimize the corporate website and landing pages for user engagement and conversion.
• Analyze and interpret marketing data using tools like Google Analytics, CRM systems, and marketing automation platforms to measure ROI and improve campaign effectiveness.
• Work closely with product, sales, and technical teams to ensure consistency in messaging and branding across all digital touchpoints.
• Stay updated with the latest digital trends in the manufacturing sector and experiment with new strategies for competitive 5-7 years of hands-on experience in planning and executing digital marketing campaigns specifically tailored for industrial and manufacturing sectors.
• Deep understanding of B2B buyer behavior, with a focus on lead generation, performance marketing, SEO / SEM, and content strategy.
• Strong grasp of marketing analytics and performance metrics.
• Excellent communication and project management skills.

Preferred Skills :

(ref : iimjobs.com)