Brand Manager - Retail Business

Role Summary

Responsible for driving growth for the brand and executing brand strategy, through implementation of brand plans, research, data analysis, retail strategies, and driving key Campaigns.

Role Responsibilities

1. Develop and execute marketing plan for the Women's Category business in line with business strategy

2. In-depth analysis of assortment, pricing, competitor analysis, and various other market information

3. Understand and follow trends in marketing, media, market research, fashion, consumer and the Digital-Social domain to execute best practices

4. Develop and monitor the approved calendar of events.

5. Design and coordinate brand campaigns and all kind of visibility - Television / Online and in-store presence.

6. Responsible for design and production of media content.

7. Responsible to build tactical promotions for trade and consumer, and to drive it's success metrics

8. Conduct marketing research to support any required project

9. Develop and launch product packaging designs / artwork, new Season Catalogue images and content

10. Establish, monitor and streamline brand budgets to meet brand KPIs, in alignment with the operating environment

11. Find opportunities to maximize the profitability of the business

12. Work with multiple stakeholders - agency partners, internal and external customers.

Key Requirements

1. Prior experience with Brand Management in Retail and Fashion, or with an advertising agency background

2. Strong experience in business analytics, consumer insights development, a solid understanding of core marketing levers - comfort with data and creative

3. Work with agility and be comfortable with volatility and ambiguity

4. Strong interpersonal skills and can build relationships with and influence stakeholders.

5. Excellent communicator and creative thinker, team player

6. Organized and able to juggle multiple priorities and deliverables.

7. Ability to initiate projects, take ownership and influence for impact

8. Be a passionate brand custodian

(ref : iimjobs.com)