This job offer is not available in your country.

Brand Manager - Services

ConfidentialBengaluru / Bangalore

8 days ago

Job description

Brand & Strategy :

Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education).
Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
Craft and refine brand narratives that resonate across diverse geographies and digital platforms.

Campaigns & Execution :

Collaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling.

Drive end-to-end execution from brief to launch and ensure timely rollout and quality control.

Influencer Marketing :

Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion.

Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn).

Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment.

Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights.

Consumer Insights & Market Research :

Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.

Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments.

Stakeholder & Team Collaboration :

Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression.

Skills Required

Team Management, Stakeholder Management, Market Research, Branding, Onboarding

Create a job alert for this search

Brand Manager • Bengaluru / Bangalore