Translate brand elements into plans and go-to-market strategies
- Reach out and make connections with identified brands / companies / Agencies.
- Understanding client's business, identifying their marketing problems, and collecting the marketing campaign brief
- Plan the advertising campaign basis the brief and get a go-ahead from clients to execute the advertising campaign
- Monitor market trends, research consumer markets and competitors' activities
- Collaborate with internal teams to ensure that the campaigns are performing / executed as per the commitment.
- Ability to work with cross-functional teams to ensure task completion
- Coordinate with clients for smooth flow of work and reporting of ongoing advertising campaigns
- Ensuring that the monthly / yearly revenue targets are being achieved with input and output criteria
- Preparing Daily Task Reports of the team and their performance.
- The work hours are equally split between - answering emails / calls and campaign execution & campaign planning
- Oversee new and ongoing marketing and advertising activities
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
Relationship Management
Forge strong business relationships with the clientsBuild a culture of high performance & innovation in the teamExperience and skills requiredTo be successful in this role, you'll need to have the following skills :
Proven working experience as Brand Manager or Associate Brand Manager for Min 2 yearsProven ability to develop brand and marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbers.Outstanding communication skills.Up-to-date with the latest trends and marketing best practices.Degree in marketing or a related field.Skills Required
Sales Forecasting, Client Management, Market Analysis, Project Coordination, Brand Strategy