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Brand Manager
KapivaBangalore Urban, Karnataka, India19 days ago
Job descriptionContinuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey. Conduct competitive benchmarking and leverage insights to refine positioning and messaging. Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels. Develop brand narratives and drive execution across digital, marketplace, and offline channels. Own category P&L including sales, pricing, discounting, margins, and bottom line. Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets. 4–6 years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles. Strong understanding of digital-first brand building and P&L management . Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing . Analytical mindset with comfort in working with dashboards, insights, and financials. Ability to work cross-functionally with R&D, supply chain, growth, and creative teams. MBA from Tier-1 / Tier-2 institute preferred. Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands. Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders. Autonomy, ownership, and room to experiment in a high-growth environment. Purpose-driven work – build products that improve consumer health and wellness.
Job Description - Brand Manager, Incubation
Job Title : Brand Manager – Incubation
Location : Bangalore
About the Role
We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years . You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy , while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.
Key Responsibilities
Product Development & Lifecycle Management
- Partner with R&D and supply chain to define product roadmaps – from concept to launch.
- Identify levers to optimize product-market fit, profitability, and portfolio expansion.
Consumer Insights & Market Intelligence
Creative & Marketing Execution
P&L & Forecasting
Desired Candidate Profile
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Brand Manager • Bangalore Urban, Karnataka, India
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