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Manager - Brand Activation

Manager - Brand Activation

ConfidentialBengaluru / Bangalore
12 days ago
Job description

To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability :

  • Enable consumer product trial / sampling
  • Disseminate key product benefits
  • Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.

Key Objectives

  • Quality of implementation of consumer programs
  • No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca ' s)
  • Delight the consumer at every touchpoint
  • I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
  • Collection of consumer databases
  • Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
  • Build a network of high Quality Agencies
  • Participate in conducting pitches to onboard agencies by activation type
  • Ensure adherence to standardized costs by activation type
  • Regular review s based on execution quality measured through set performance criteria for the agency
  • I mplement quality and audit systems
  • A udit implementation quality
  • Daily / weekly / monthly reports on programs that enable timely and actionable feedback to all stakeholders
  • Cost per contact to be benchmarked to the best in the industry
  • Continuously drive down cost per contact through both efficient and effective means
  • Working effectively with all partners to drive buzz, scale, and smooth implementation.

    • Requirements

    Knowledge

  • Brand objectives and role of consumer activation for each brand.
  • Research methodology and techniques to evaluate activation programs.
  • Best practices - Do's & Don'ts of different engagement points.
  • Materials, costs, and times for fabrication of various elements involved.

    • Skills

  • Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation
  • Influencing skills to ensure process adherence by both internal and external stakeholders
  • Budget monitoring
  • Negotiation with agencies & vendors.

    • Attitude

  • Complete ownership of the one-to-one consumer engagement touchpoint.
  • Personal demonstration and presence in the programs to obtain 'unfiltered' feedback.
  • Ability to respond quickly to opportunities.
  • 'Nothing is impossible' approach.

    • Skills Required

    Content Creation, Social Media, Event Planning, Digital Marketing, Brand Strategy

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