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Brand Manager - Products
ConfidentialBengaluru / Bangalore8 days ago
Job descriptionCollaborate with internal teams and external partners (agencies, creators, studios) to ensure high-quality campaign delivery and storytelling. Drive end-to-end execution from brief to launch and ensure timely rollout and quality control. Design and manage a robust influencer marketing strategy that aligns with brand goals from awareness to conversion. Identify and onboard relevant influencers, wellness creators, Ayurvedic practitioners, and thought leaders across platforms (Instagram, YouTube, LinkedIn). Develop influencer briefs and oversee content creation to ensure messaging accuracy, authenticity, and aesthetic alignment. Track and evaluate campaign performance (reach, engagement, conversions), and optimize partnerships based on data and insights. Turn insights into actionable brand strategies and campaign ideas that address consumer needs and cultural moments. Coordinate with cross-functional teams product, ecommerce, retail, clinical, and education to ensure unified brand expression.
Brand & Strategy :
- Define, evolve, and protect the brand identity, voice, and values across all verticals (consumer products, clinics, education).
- Translate Ayurvedic principles into modern, easy-to-understand communication tailored to different customer segments.
- Craft and refine brand narratives that resonate across diverse geographies and digital platforms.
Campaigns & Execution :
Influencer Marketing :
Consumer Insights & Market Research :
Lead research initiatives to understand consumer behavior, market trends, and competitor strategies.
Stakeholder & Team Collaboration :
Skills Required
Team Management, Stakeholder Management, Market Research, Branding, Onboarding
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Brand Manager • Bengaluru / Bangalore
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