Head of Digital Marketing (01 / 10 / 2025)

About IIDE :

IIDE is Asia’s most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.

About the Role :

As the Head of Digital Marketing, you will be the torchbearer of IIDE’s brand identity, storytelling, and user experience across every touchpoint. You will lead and inspire a multidisciplinary creative team to craft high-impact campaigns, content, and communication that connect deeply with our audience. While performance and digital strategies will support the function, your primary focus will be driving brand resonance, creative excellence, and content innovation that position IIDE as a cultural force in the education and digital space.

What You’ll Do :

Creative Strategy & Brand Leadership

• Define, build, and constantly evolve IIDE’s brand identity, tone, and visual language.
• Lead the ideation and execution of integrated marketing campaigns that are bold, emotional, and memorable.
• Own content strategy across platforms – web, social, email, offline, events, and more.
• Collaborate with internal and external creative teams, production houses, and influencers to deliver high-quality creatives.
• Conceptualize and oversee video, motion graphics, visual storytelling, and design across media.
• Establish brand guidelines and ensure consistency across all touchpoints and departments.
• Spearhead thought leadership, awards, and brand partnerships to elevate IIDE’s public presence.
• Turn marketing into a cultural voice – from memes to masterclasses to storytelling formats that drive community and engagement.

Customer Experience & Content Innovation

Performance & Channel Strategy

Collaboration & Team Leadership

Requirements

Who You Are : Must-Have :

Should Have :

Nice to Have :