Talent.com
This job offer is not available in your country.
Head of Marketing ( Nutraceutical)

Head of Marketing ( Nutraceutical)

USV PRIVATE LIMITEDIndia
7 days ago
Job description

Designation -

General Manager

Function

Domestic Sales & Marketing

JOB DESCRIPTION

Reporting to -

Business Head Nutrifix

Direct Reportees

  • 4-5

Department

Consumer Products Division - Nutrifix

Indirect Reportees

1-2

Role Objective :

Lead development and execution of marketing strategy focusing on brand growth and consumer engagement. Oversee campaigns that boost brand awareness and contribute to business objectives while ensuring compliance with regulatory standards

KEY RESPONSIBILITIES

Strategy and Business Development

  • Develop and implement a marketing strategy aligned with business goals to drive brand growth and customer engagement
  • Manage marketing budgets to optimize resource allocation, ensuring spending aligns with strategic priorities
  • Guide market research and analysis to understand trends, consumer behavior, and identify growth opportunities
  • Identify and propose expansion strategies for potential markets to capitalize on growth opportunities

    • Brand Management

  • Lead brand-building initiatives, including positioning, messaging, and creative development across all marketing channels
  • Monitor brand performance to ensure alignment with business objectives
  • Develop plans to mitigate risks to brand reputation and ensure effective crisis communication

    • Digital Marketing and E-commerce

  • Lead digital marketing, social media, e-commerce and quick commerce strategies to enhance online presence and customer engagement
  • Design and oversee promotional campaigns, PR, and marketing efforts across various channels
  • Drive marketing innovation and experimentation to stay ahead of industry trends and technologies
  • Implement data analytics to gain insights into customer behavior and campaign performance, facilitating informed decision-making
  • Drive social listening and proactively collect insights and take corrective action for any negative sentiments
  • Regularly drive positive consumer sentiments, reviews, ratings & feedback across platforms

    • Product marketing and Innovation

    Drive product marketing efforts, including product launches, packaging and pricing strategy

  • Foster innovation and product development to meet consumer needs and market demands
  • Develop a systematic approach for incorporating customer feedback into product development

    • Stakeholder Management

  • Partner with key stakeholders, including business partners, agencies ( creative, media, event) , vendors, and other entities
  • Lead partnerships with media agencies, advertising platforms, and technology providers to optimize media spend and brand visibility
  • Collaborate with cross-functional teams (Sales , R&D) to ensure alignment with marketing strategies

    • People and Culture

  • Promote and embody the USV Credo
  • Oversee recruitment to ensure availability of talent
  • Conduct periodic reviews and develop team members, ensuring continuous growth and development
  • Oversee regular training to ensure the team has the latest knowledge and skills to excel and drive the organisation forward

    • The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.

  • Identify high-potentials candidates and groom them to take up the next role

    • STAKEHOLDER INTERACTION

    Interaction with :

    HODs, Sales, Corporate Services, Finance, HR, R&D, Supply Chain, Corporate Quality Assurance, Training, Sales Force Automation, BD, Legal

    Nature of Interaction :

    Provide updates, inputs, and seek resolutions, coordinate joint tasks, negotiate, influence, share market information, provide insights and conduct trainings

    Type of Interaction : External

    Interaction with :

    Agents, Vendors, Customers, Consultants, Industry Peers

    Nature of Interaction :

    Negotiating, gathering information, providing instructions and feedback, closure of assigned task, resolving queries, and networking

    JOB REQUIREMENTS

    Professional Experience and Relevant Skills

  • Minimum of 15-18 years of overall experience in FMCG preferably Consumer Products. Experience in nutraceutical industry will be an added advantage
  • Must possess proficiency in leveraging data to make strategic marketing decisions and drive business growth. Must have strong expertise in driving innovation within marketing initiatives and leading high-performing teams. Must demonstrate the ability to foster a culture of continuous improvement and possess excellent communication skills

    • Academic Qualifications & Certifications

    Educational Qualification :

    Master of Business Administration with specialization in marketing or equivalent from premier B-school

    Create a job alert for this search

    Head Of Marketing • India

    Related jobs
    • Promoted
    • New!
    Marketing Head for Hospitality Industry

    Marketing Head for Hospitality Industry

    BEACH RESORTIndia
    Join us in shaping the future of travel experiences across our premium.Proven experience in hospitality marketing across India ✅ Strategic vision and hands-on execution skills ✅ Strong grasp of dig...Show moreLast updated: 8 hours ago
    • Promoted
    Marketing Head- Acute Therapy

    Marketing Head- Acute Therapy

    Cadila Pharmaceuticals LimitedIndia
    About the Company Cadila Pharmaceuticals is committed to delivering high-quality healthcare solutions.Our mission is to enhance the quality of life through innovative and affordable medicines.We fo...Show moreLast updated: 19 days ago
    • Promoted
    Head of Sales & Marketing

    Head of Sales & Marketing

    QP GroupIndia
    Head of Sales & Marketing - Biologics CDMO - India.QP Group is exclusively partnered with a Biologics CDMO in India who are looking for a senior commercial leader with extensive strategic marketing...Show moreLast updated: 18 days ago
    • Promoted
    Head of Marketing

    Head of Marketing

    SingX Pte LtdIndia
    About SingX SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made.We began operatio...Show moreLast updated: 19 days ago
    • Promoted
    Head of Global Marketing & Demand Generation

    Head of Global Marketing & Demand Generation

    SCIENTEIndia
    SCIENTE is a Singapore HQ, multi-award winning, ISO9001 / DPTM certified, a purpose-driven and a trusted business technology partner in intelligent transformations and technology talent management.He...Show moreLast updated: 5 days ago
    • Promoted
    Performance Marketing Head

    Performance Marketing Head

    Poddar DiamondsIndia
    Role Description This is a full-time on-site role located in Mumbai for a Performance Marketing Head at Poddar Diamonds.The role involves overseeing market planning, marketing management, market re...Show moreLast updated: 18 days ago
    • Promoted
    • New!
    Head of Sales Marketing

    Head of Sales Marketing

    Staffing Bench HR SolutionsIndia
    Job Description : Head – Sales & Marketing Company : .Vform Technopacks Limited Location : .Depending on the Experience Reporting To : . About the Role We are seeking a dynamic and passionate.Industry conn...Show moreLast updated: 12 hours ago
    • Promoted
    Head of Marketing

    Head of Marketing

    Smart SourceIndia
    Develop and Implement Marketing Strategy : Formulate and execute comprehensive marketing strategies aligned with the overall business objectives. Identify target markets, customer segments, and compe...Show moreLast updated: 7 days ago
    • Promoted
    Head of Marketing - Consumer Product Division

    Head of Marketing - Consumer Product Division

    Parag Milk FoodsIndia
    To lead the overall marketing function and ensure brand growth, category development, and consumer engagement in alignment with the company’s business objectives. The role will drive brand equity, p...Show moreLast updated: 24 days ago
    • Promoted
    • New!
    Head of Marketing (Growth and Product Marketing, AI Native)

    Head of Marketing (Growth and Product Marketing, AI Native)

    VimaanIndia
    Location : Bengaluru, India (Onsite).About Vimaan Vimaan is a privately held technology company, founded in 2017 and headquartered in Silicon Valley. Vimaan is driving a paradigm shift in the way com...Show moreLast updated: 12 hours ago
    • Promoted
    Head of Marketing

    Head of Marketing

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company)India
    Now Hiring : Marketing Head | Mumbai Package : Up to 50 LPA | ⏳ Experience : 7+ Years.Join a leading brand in the parenting and early childhood education space, renowned for its innovative approach to...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Marketing- Events & IP

    Head of Marketing- Events & IP

    Condé Nast IndiaIndia
    About the Role : Condé Nast India is looking for a strategic and detail-oriented Head of Marketing – IPs & Special Projects to lead the planning and execution of amplification strategies across its ...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Sales

    Head of Sales

    AviateNagpur, IN
    At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data. We believe that we have an opportunity (and even a responsibility) ...Show moreLast updated: 15 days ago
    • Promoted
    Head of Digital Marketing

    Head of Digital Marketing

    IIDE - The Digital SchoolIndia
    IIDE is Asia’s most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to trans...Show moreLast updated: 27 days ago
    • Promoted
    • New!
    Head of Digital Marketing

    Head of Digital Marketing

    People EquationIndia
    Head -Digital Marketing – Group Role Location : .Vice President – Corporate Office Experience : .Who We are Looking For A data-obsessed, brand-savvy, performance-driven digital marketing leader who thr...Show moreLast updated: 12 hours ago
    • Promoted
    Head Thermal project

    Head Thermal project

    MNCNagpur, IN
    Plan, lead, and deliver on key engineering for.Thermal equipment’s like furnaces.Development and sustenance of engineering equipments, processes and systems. Meeting the targets around Quality, Deli...Show moreLast updated: 6 days ago
    • Promoted
    Head of Marketing

    Head of Marketing

    Maya Appliances Private Ltd.India
    Marketing : : - The marketing head for Maya Appliances Pvt Ltd (MAL) plays a critical role in driving awareness and sales of Vidiem's products, as well as building and managing the company's brand ima...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Marketing, India

    Head of Marketing, India

    Branch InternationalIndia
    Branch Overview Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa.We use alternative data to reach millions of people that are largely excluded from the finan...Show moreLast updated: 8 days ago