Head of Marketing

Develop and Implement Marketing Strategy :

Formulate and execute comprehensive marketing strategies aligned with the overall business objectives.

Identify target markets, customer segments, and competitive landscape.

Brand Management :

Maintain and enhance the company's brand identity.

Ensure consistent messaging and brand positioning across all marketing channels.

Product Marketing :

Collaborate with product development teams to understand new offerings and communicate their value to the target audience.

Develop product launch strategies and promotional campaigns.

Digital Marketing :

Oversee the digital marketing strategy, including social media, email marketing, and online advertising.

Monitor and optimize the company's online presence to drive traffic and engagement.

Public Relations and Communication :

Manage relationships with media outlets and influencers.

Develop and implement PR strategies to enhance the company's reputation.

Analytics and Reporting :

Utilize data and analytics tools to measure and report on the effectiveness of marketing campaigns.

Make data-driven decisions to optimize marketing strategies.