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Head of Digital Marketing

Head of Digital Marketing

People EquationIndia
16 hours ago
Job description

Head -Digital Marketing – Group Role

Location : Pune

Reporting To :

Vice President – Corporate Office

Experience :

15+ years of overall experience, 6+ years in digital-first marketing leadership across multi-sector environments

Who We are Looking For

A data-obsessed, brand-savvy, performance-driven digital marketing leader who thrives on building impact across Education, Hospitality, Healthcare, and Allied Services. You’ll be the architect of our clients digital growth engine—crafting campaigns that convert, stories that stick, and strategies that scale.

What You will Own

Strategy & Execution

Build and execute full-funnel digital marketing strategies across all business verticals

Translate business goals into measurable digital outcomes—traffic, leads, conversions and loyalty

Own the digital roadmap : from brand awareness to customer retention

Digital Channels & Performance

Lead SEO / SEM, paid media, CRM, and analytics with a laser focus on ROI

Drive marketing automation, personalization, and customer journey mapping

Optimize omnichannel presence—web, social, email, mobile, and beyond

Brand & Content

Shape compelling brand narratives for University and Hospitality verticals

Oversee content strategy, creative direction, and digital storytelling

Manage internal comms, PR, and stakeholder engagement with flair

Education Marketing

Launch student acquisition campaigns that blend precision targeting with emotional resonance

Partner with admissions and academic teams to drive enrollment through digital-first outreach

Hospitality Marketing

Elevate guest experience through digital loyalty programs, seasonal campaigns, and influencer partnerships

Build visibility across platforms and drive direct bookings

Team & Vendor Leadership

Lead a high-performance digital marketing team and agency ecosystem

Own media planning, budget optimization, and vendor negotiations

Candidate Profile

Proven success in leading digital marketing for multi-sector brands

Deep expertise in performance marketing, martech, and analytics

Experience in Education and Hospitality sectors is a big plus

Strategic mindset with hands-on execution chops

MBA / PGDM in Marketing or equivalent preferred

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Head Of Marketing • India

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