Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook / Instagram, LinkedIn, YouTube, etc.)
Drive performance marketing initiatives with a strong focus on ROI and CAC
Manage SEO / SEM, email marketing, paid media, remarketing, and affiliate campaigns
Monitor, analyse, and report on campaign performance metrics, providing actionable insights
Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages
Conduct A / B testing and conversion rate optimization across funnels and ads
Identify trends, tools, and emerging platforms to enhance marketing efforts
Manage digital marketing budgets and ensure cost-effective strategies
Support organic growth efforts including influencer partnerships and community engagement
Requirements :
2–4 years of experience in digital marketing, preferably in a high-growth startup or edtech company
Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms
Proven track record in running high-ROI paid campaigns and growth experiments
Data-driven mindset with strong analytical skills
Strong understanding of creative overhaul
Excellent communication and project management skills
Ability to work in a fast-paced, agile environment
Knowledge of marketing automation tools is a plus
Interested candidates can also apply by sending their resume and a brief introduction to sneha.tm@skillovilla.com
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Digital Marketing Manager • Bengaluru, Karnataka, India
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