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Lead Analyst - Digital Marketing
QBurstGreater Bengaluru Area, India21 hours ago
Job descriptionAnalytics-certified professional with at least six years of experience in analytics and reporting. Strong hands-on expertise with Adobe Launch, Adobe Analytics / AEP, GTM, and GA4. Familiarity with additional tools such as Heap, Mixpanel, or Firebase is a plus. Strong quantitative and problem-solving skills, with experience working with and joining large, multi-source datasets. Proficiency in creating client-ready dashboards using Looker Studio, Tableau, or Power BI. Excellent communication and presentation skills; capable of simplifying complex insights for both technical and non-technical stakeholders. Self-starter with the ability to operate as a thought leader, trusted advisor, and influencer with clients and stakeholders. Meticulous attention to detail, with proven ability to deliver under deadlines.
Description :
QBurst is undergoing an exciting transformation and seeks a highly skilled professional to shape and execute analytics-driven marketing strategies for global clients.
Experience : 6 to 9 years
Location : Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur
Responsibilities :
- Lead requirement analysis, consultation, and end-to-end analytics implementation across web and mobile platforms.
- Collaborate with cross-functional teams to ensure analytics implementation and reporting align with business objectives.
- Define Key Performance Indicators (KPIs) and measurement strategies to track progress toward marketing and business goals.
- Build and manage advanced analytics dashboards by integrating data from multiple sources such as GA4, Adobe Analytics, CRM systems, ad platforms, and marketing automation tools.
- Monitor and analyze performance across digital channels to identify trends, derive insights, and provide actionable recommendations.
- Deliver high-quality analytics audits, reports, and optimization strategies on time.
- Design, implement, and evaluate A / B tests to drive Conversion Rate Optimization (CRO).
- Serve as a trusted advisor on analytics best practices, measurement frameworks, and emerging trends.
Requirements :
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Digital Marketing Lead • Greater Bengaluru Area, India
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