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Brand Manager - Personal Care
walk-in solutionsOverseas, India2 days ago
Job descriptionDevelop and execute strategic brand plans in line with business objectives and market dynamics. Own the brand P&L and deliver growth through portfolio management, innovation, and communication. Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness. Lead development and implementation of 360- marketing campaigns (TV, digital, influencer, shopper marketing). Work closely with global and local creative / media agencies to deliver insight-driven, culturally relevant messaging. Manage the product pipeline including new launches, relaunches, and value-added variants. Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution. Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies. Conduct competitor analysis and track industry trends to maintain a competitive edge. Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans. Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online. Proven experience in managing personal care or FMCG brands Excellent analytical, creative, and project management skills Ability to lead cross-functional teams and work in matrixed environments Proficiency in MS Office, PowerPoint, Nielsen / Kantar / IRI tools Entrepreneurial, agile, and proactive mindset Degree in Marketing, Business, or related field (MBA preferred) 4+ years of brand marketing experience in personal care, beauty, or FMCG Prior experience in UK retail or European markets is strongly preferred Familiarity with natural / Ayurvedic product positioning is a plus
Job title : Band Manager - Personal Care
Location : London
Reporting to : Sr. Group Marketing Mgr - UK, EU & Americas
Job Description :
- We are seeking a dynamic and driven Brand Manager to lead and grow our Personal Care portfolio across the UK and European markets.
- This role demands a balance of strategic vision and operational execution, with a strong focus on natural and heritage driven personal care brands. You will champion brand building, consumer connection, innovation, and commercial performance.
Key Responsibilities :
Brand & Marketing Strategy :
Integrated Campaign Management :
Product Innovation & NPD :
Consumer & Market Insights :
Retail & Trade Marketing Alignment :
Skills & Competencies :
Qualifications & Experience :
(ref : iimjobs.com)
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Brand Manager • Overseas, India
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