Brand Manager

Dear Candidates,

Greetings from Infinity Career Connect!

We are hiring Branding Manager for one of the leading manufacturers and exporters of Incense Sticks, Incense Cones and Dhoop Sticks, , Aroma oils, Essential oils across the world. It is ranked high amongst top manufacturers in the branded segment of incense companies in India.

JOB ROLE :

The Branding Manager will be responsible for developing, executing, and managing brand strategies across domestic (India), international (USA), and export markets. This role requires a dynamic individual with a strong grasp of performance marketing, content creation, digital platforms, and cross-functional coordination to ensure consistent brand visibility and engagement across all touchpoints.

RESPONSIBILITIES :

Domestic Market – India

Performance Marketing Content :

Develop and manage content calendars

Review creatives and supervise uploads

Manage DMs and comments across platforms

Paid Ads Coordination :

Liaise with internal teams and agencies for India-specific paid campaigns

Public Relations :

Draft press releases and ensure consistent media visibility throughout the year

Website & Shopify Management :

Oversee content updates, banners, and hygiene

Route customer queries and emails to relevant departments

Email Marketing :

Plan and execute D2C email campaigns

WhatsApp Promotions :

Coordinate GoKwik creative execution and campaign rollouts

Reporting & Analysis :

Prepare weekly and monthly performance reports

Internal Communications :

Conduct and participate in agency and internal meetings

International Market – USA

Social Media & Performance Marketing :

Create and manage content calendars

Oversee content creation and posting for both organic and paid campaigns

Website Management :

Maintain website banners and hygiene

Track and respond to customer messages and queries

Conduct inventory hygiene checks

Reporting :

Generate weekly D2C performance reports

Export Market

Social Media Management :

Manage content and posting for Sacred Elements and Export-specific pages

Qualifications & Skills :

Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)

5–8 years of experience in brand management, digital marketing, or related roles

Strong understanding of D2C marketing, Shopify, and performance marketing tools

Excellent written and verbal communication skills

Proficiency in tools like Meta Ads Manager, Google Analytics, Klaviyo, Canva, etc.

Ability to manage multiple stakeholders and agencies across geographies

Strong analytical mindset with a flair for reporting and insights.

Interested candidates please share updated resumes to swapnali.khamkar@jobbo.in