Brand Manager

We are seeking an experienced

Brand Promotion & Marketing Manager

to lead strategic marketing initiatives for our manufacturing business. The ideal candidate will have proven expertise in

brand building, dealer / distributor engagement, ATL & BTL campaigns, and organizing exhibitions / events .

Key Responsibilities

Brand Promotion & Marketing

Develop and execute

brand promotion strategies

to strengthen market presence.

Plan and implement

ATL & BTL activities , including print, outdoor, digital, and on-ground campaigns.

Work closely with sales teams to align marketing with business growth objectives.

Dealer / Distributor Engagement

Organize

Dealer Meets, Conferences, and Training Sessions

across regions.

Design

incentive schemes and promotional activities

to increase dealer loyalty and sales.

Build strong relationships with distributors and channel partners.

Exhibitions & Events

Plan and execute participation in

domestic & international exhibitions, trade fairs, and industry events .

Manage

stall design, branding, and on-ground promotions .

Ensure maximum brand visibility and lead generation during events.

Market Research & Business Development Support

Conduct

market surveys, competitor analysis, and customer feedback studies .

Identify new market opportunities and provide inputs to the sales team.

Track ROI of marketing campaigns and optimize spend.

Candidate Profile

10+ years of experience in

Brand Promotion & Marketing in a Manufacturing Industry .

Hands-on experience in

Dealer / Distributor Meets, Event Management, and Exhibitions .

Strong understanding of

ATL & BTL campaigns .

Excellent

communication, networking, and project management skills .

Creative thinker with proven ability to enhance

brand visibility & market share .

Budget up to 12 lacs p.a.