Brand Manager

About the Role

This role sits at the intersection of

brand and culture . You’ll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you’ll be the voice behind the stories people remember.

What You’ll Own

Drive

impactful brand campaigns

end-to-end — from insight to execution.

Conceptualize and execute

social-first ideas

that build community and cultural relevance.

Lead growth levers like

Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) , along with brand love metrics —

Awareness, Consideration, Affinity .

Influence

Revenue, Retention, and Engagement

through storytelling and precision targeting.

Partner with media agencies to launch campaigns across

Digital, TV, OTT, OOH , ensuring strong presence across every consumer touchpoint.

Evaluate and optimize campaign performance across markets and segments.

Build

GTM strategies

for major launches and cultural moments.

Maintain a

consistent brand voice

across all platforms.

Stay ahead of cultural trends — from reels to rituals.

What You Bring

4–7 years of experience managing

international markets

at high-impact consumer, D2C, or digital-first companies.

At least one

3+ year long-term stint

— we value stability and depth.

Strong

creative instincts

with the ability to brief, shape, and deliver bold ideas.

Proven track record in

integrated campaigns

(TVC, digital, social, influencer, branded content).

Deep understanding of

Indian consumers, culture, and context .

Analytical mindset — ability to extract insights and use data to inform sharper storytelling.

Passion for

storytelling, creativity, and craft .

You’ll Thrive Here If You’re :

culture sponge

— tracking memes, movements, and mood shifts.

storyteller with commercial acumen .

Collaborative, agile, and quality-obsessed.

Passionate about

brands that stand for something meaningful .