Brand Manager

Job Description : Brand Manager – Consumer Categories (Skin Care, Baby Care, Personal Care)

1. Target Achievement

Deliver defined

growth, sales, and profit targets

for assigned zones / markets.

Drive

market share gains

for consumer brands across skin care, baby care, and personal care segments.

Identify opportunities for

new product launches

and ensure successful entry into the market to generate revenue and marketing contribution.

Expand

consumer and retailer base

through innovative programs and channel expansion.

2. Brand Strategy and Planning

Develop and implement comprehensive

brand plans

aligned with business goals.

Define

brand positioning, value proposition, and competitive differentiation

within the consumer space.

Analyze

consumer insights, retail trends, and competitor activities

to shape strategy.

Translate market data into actionable brand initiatives that resonate with

end consumers and trade partners .

3. Marketing Campaigns and Initiatives

Design and execute

integrated marketing campaigns

(digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.

Build strong

consumer communication

around product benefits, emotional connect, and lifestyle relevance.

Partner with

sales and trade marketing teams

to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.

Oversee creation of

consumer-facing assets

(packaging, POS materials, digital creatives, social media content, product education).

4. Product Lifecycle Management

Manage

end-to-end product lifecycle

including launches, rebranding, packaging upgrades, and line extensions.

Monitor

brand performance, pricing, promotions, and portfolio optimization

to maximize profitability.

Continuously evaluate opportunities for

innovation and differentiation

in the skin care, baby care, and personal care categories.

5. Cross-Functional Collaboration

Work closely with

sales, trade marketing, and channel partners

to drive retail visibility and consumer pull.

Coordinate with

R&D, supply chain, and regulatory

teams to ensure timely product development, availability, and compliance.

Partner with

digital marketing teams

to amplify online presence and consumer engagement.

6. Budgeting and ROI

Manage

brand marketing budgets

efficiently across ATL, BTL, and digital spends.

Track and report

ROI on marketing investments ; make data-driven decisions to optimize resources.

Ensure continuous improvement through

consumer feedback and market performance analysis .

Experience

8–10 years

of experience in

brand management, marketing, or product management

within

consumer-oriented industries .

Proven track record of working with

FMCG, consumer healthcare, or personal care brands

(skin care, baby care, mother care, hygiene, wellness, OTC).

Hands-on experience in

product launches, digital campaigns, and consumer promotions .

Exposure to

modern trade, general trade, and e-commerce channels .