Brand Manager

Description : Brand Manager

Experience :

Minimum 10 – 12 years in Marketing & Brand Management

Preferably from a Dairy / Food FMCG background

Should ideally carry 2-3 years of sales experience

Key Role Deliverables

Analyse data to identify Issues and growth opportunities

Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels

Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans

Ensure consistent brand messaging and communicates the brand's unique value proposition.

Strategize and execute online and offline promotions

Design and implement the Online Content Strategy with digital agency

Coordinating with various agencies - Creative , digital to put together compelling brand messaging

Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Key Skills

Data-driven approach

Flair for translating insights into consumer led actionable

Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.

Understanding of the various media vehicles and how to measure them

Mastery of written, verbal and Presentation skills

P&L / Financial understanding

Familiarity with latest marketing technologies and tools

Education Qualification

MBA / Post graduate degree in Business Marketing / Advertising,