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Astroyogi - Lead - Performance Marketing
AstroyogiGurugram, India19 days ago
Job descriptionManage allocated ad budgets to maximize ROI and ensure cost-effectiveness. Prepare and present weekly / monthly campaign performance reports with data-driven insights. Work closely with BI team to get granular data understanding for further improving campaign approach. Stay updated on digital marketing trends, competitor strategies, and platform updates. Collaborate with cross-functional teams (SEO, content, design, sales) to ensure cohesive marketing Skills & Qualifications Bachelors / Master's degree in Marketing, Business, or related field. 3-5 years of experience in performance marketing with proven ROI delivery. Hands-on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager. Strong analytical mindset with proficiency in data interpretation and reporting. Familiarity with CRO, retargeting, and funnel optimization strategies. Ability to steer the team in a new direction depending on the requirements. Excellent communication, project management, and multitasking abilities.
About the Role
We are looking for a data-driven and results-oriented Assistant Performance Marketing Manager to help scale our paid marketing efforts. You will work closely with the Performance Marketing Manager to plan, execute, and optimize multi-channel campaigns aimed at driving customer acquisition, engagement, and revenue growth.
Key Responsibilities
- Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
- Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.
- Coordinate with the creative team to develop high-performing ad creatives, copy, and landing pages.
- Conduct keyword research, audience segmentation, and A / B testing to boost campaign
performance.
(ref : iimjobs.com)
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Performance Marketing Lead • Gurugram, India
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