Performance Marketing Manager - Marketplace - CTC upto 12 LPA

Looking for a Performance Marketing manager for Marketplaces with a Retail Health and Personal Care Products company

The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa and quick commerce platforms (Blinkit, Zepto, Instamart, et. Along-with delivery of meeting the daily / monthly / annual revenue targets on platform Ads within target ACOS. Experience in successfully managing & running Marketplace Ads Performance Marketing.

Responsibilities :

1) Manage the performance marketing ad spends on the platforms.

2) Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS targets.

3) Know all Search campaigns SP / SB / SBV / PDA / Remarketing

4) Proactively monitoring each campaign to find the need of scaling up / down or deploying new campaigns basis it's performance on Revenue and ACOS

5) Working alongside the creative team to come up with best performing Ad strategy and Offers

6) Tracking and monitoring bids for manual campaigns

7) Tracking conversion rate and work on levers to improve conversion rate

8) Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results

9) Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.

10) Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.

11) Daily / weekly / monthly ads performance sales review

Requirements : Experience in online marketplace management. Strong knowledge of the eCommerce industry and its best practices. Proven experience in increasing sales on online marketplaces. Proficiency with marketplace management tools and software relevant to eCommerce.

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Skills Required

Performance Marketing